Open Today! Company: 7:30am-7pm

Mission Statement

West Herr is dedicated to absolute excellence in customer service provided by honest, responsible, and respectful people.

We support individual pride, company spirit, and community involvement.

We provide a continuously improving and safe work environment that encourages creativity, innovation, clear career paths, and personal growth with sound financial performance.

We strive to be the auto dealer of choice for our customers, the employer of choice for our co-workers, and a model of integrity and excellence for our industry and our community.

Our Story

West Herr Corporate History


In 1950, Joseph Herr Jr. and Harold West set up shop under a tent near the corner of Clark Street and McKinley Parkway in Hamburg, NY. Their goal: to sell Ford vehicles to the Hamburg community. The dealership soon moved to a more permanent location down the road on Clark near Buffalo Street. They remained there until 1966, when they opened the doors at 5025 Camp Road in Hamburg where it remains to this day.

South Buffalonian Brad Hafner joined as a salesman in March of 1959. Brad’s dedication and creativity helped the business boom. He became a partner in 1970, sole owner in 1975 and chairman in 1997.

In 1975, Orchard Park native Scott Bieler joined the Sales Team at West Herr Ford. He went on to become the number 1 Ford salesperson in New York State. Scott was promoted to sales manager in 1979, General Manager in 1981, named partner in 1983, president in 1997 and became majority owner in 2000.

John Wabick and Bill Loecher also started in sales at West Herr Ford in 1981 & 1982 respectively. They were made vice presidents in 1988 and as of 2000 became partners.

We have built our reputation on excellence, customer satisfaction and understanding our roots. All our owners and partners live in Western New York and actively manage the 30+ locations on a daily basis. We are your destination for Infiniti, Kia, Nissan, Chevrolet, Ford, GMC, Toyota, Honda and more.

At West Herr, we pride ourselves on dealing fairly and honestly with our customers and employees. This philosophy is shared throughout all levels of our organization and is the key to our success. In 2019, we serviced over 475,000 vehicles and sold or leased more than 50,000 new and used vehicles. As a result, we are consistently ranked among the top dealers in the nation in sales volume. Our customer and employee satisfaction efforts have earned us countless awards and recognition, including the Buffalo Business First ‘Best Places to Work in Buffalo’ since 2004.  Employing over 3,000 people in Buffalo, Rochester and Syracuse, West Herr is the largest automotive group in New York State. Stop by one of our dealerships in Orchard Park, Williamsville or other locations today.

News and Awards

West Herr is continuously recognized, by nearly every major vehicle manufacturer we represent, for the quality of service our staff delivers to our customers. This achievement is attributed to the high level of dedication put forth daily by our team.

West Herr Auto Group is the largest automotive dealer group in New York State, selling over 50,000 pre-owned and new vehicles annually.

The West Herr Auto Group is an eight-time recipient of the Better Business Bureau’s Torch Award for Marketplace Ethics. This award is given for excellence in marketplace ethics and commitment to customer satisfaction and is rarely given to the same organization twice. West Herr is the only company in Upstate New York to have received this prestigious award every year that we were eligible since 1998.

The West Herr Auto Group has earned the distinction of being the Best Place to Work in WNY since 2004 by Business First in the category of companies with 501 or more employees. Business First asked the employees to identify the companies that are succeeding in retaining and recruiting good people and making them feel engaged in their work.

Buffalo Business First Best Places To Work
  • In 2010 West Herr expanded to the Rochester Market, with the addition of BMW of Rochester and Mercedes-Benz of Rochester.


  • In May 2012 West Herr opened West Herr Chevrolet in Williamsville, our 3rd Chevy dealership in the Buffalo Area. With so many Chevrolet and Saturn customers from the north towns, we feel this will provide a closer location to service their vehicles.


  • In Early 2012 completed the all new Mercedes-Benz of Rochester building. An all-new state-of-the-art German design with a style like no other.


  • 2012 Sprinter Vans of Rochester opened in our new Mercedes-Benz location.


  • November 2014 – West Herr Ford of Rochester was acquired from Vision Automotive Group.


  • February 2015 – West Herr Nissan of Lockport was acquired from Cappellino Nissan.


  • March 2015 – West Herr Nissan of Williamsville and Infiniti of Williamsville were acquired from Autoplace.


  • In 2018, West Herr acquired West Herr Chrysler Dodge Jeep Ram of Lockport from Mullane Motors.


  • In 2019, the Doan Dodge Chrysler Jeep Ram of Rochester joined the West Herr family, renamed to West Herr Chrysler Dodge Jeep Ram Fiat of Rochester. West Herr Hyundai was also acquired from Transitowne Hyundai.


  • In 2020, West Herr Acura of Williamsville was acquired from Ray Laks Acura, and West Herr Lebrun Toyota of Canandaigua was acquired from Lebrun Toyota.


  • In September 2021, West Herr Subaru of Brockport was acquired from Spurr Subaru.


  • In December 2021, West Herr Ford of Webster was acquired from Henderson Ford.


  • In May 2022, West Herr Honda of Canandaigua was acquired from Victory Honda of Ontario.


  • In June 2022, West Herr Chevrolet of Rochester was acquired from O’Connor Chevrolet.


  • In June 2022, West Herr Mazda of Canandaigua was acquired from Ontario Mazda.

As of 2021, Automotive News “Top 150 Dealerships”, West Herr is the 21st largest dealer group in the nation for new and used vehicle sales.

The West Herr Auto Group was the recipient of the 2008 Buffalo Niagara Business Ethics Award in the large business category, sponsored by the Buffalo Chapter. Society of Financial Service Professionals, these annual awards recognize companies that demonstrate a strong commitment to ethical business practices in their everyday operations and in response to crises and challenges. President Scott Bieler was named Executive of the Year at the Buffalo Niagara Sales and Marketing Executives (BNSME) awards. Sales consultants Jeffrey Wabick and Tom Bull were also honored by the BNSME.

West Herr Toyota in Orchard Park won the Parts and Service Excellence award for 2011.

West Herr Honda in Lockport won the Honda President’s Award in just their second year of operation. A rare feat in the industry. The award criteria evaluates performance based on customer treatment, sales, and training.

General Motors Corporation awarded the Mark of Excellence Award to West Herr Chevrolet of Hamburg and West Herr Chevrolet of Orchard Park for their superior performance in overall customer satisfaction and sales. Of the approximately 4,300 Chevrolet dealerships nationwide, only 4% met the stringent requirements to receive this honor. West Herr Ford of Hamburg and West Herr Ford Lincoln in Amherst were both awarded the 2018 President’s Award, presented by Ford Motor Company in recognition of outstanding customer satisfaction through progressive management, dedicated employees and high standards of operational excellence. The award is given to only the top 2% of dealerships in the country.

West Herr Ford of Hamburg and West Herr Ford Lincoln of Amherst both have achieved Ford Motor Company’s Blue Oval Certification. Blue Oval Certification is recognition of the high level of customer satisfaction achieved by dealerships with every purchase, lease and service experience.

West Herr Subaru has achieved the Subaru Care Award in 2016 & 2017 and Love Promise Customer & Community Commitment Award in 2018 & 2019. This process recognizes those dealerships that have achieved a high level of customer satisfaction and involvement in the community and is granted to only a few dealerships nationwide.

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West Herr Auto Group 42.792571, -78.811712.