Open Today! Company: 7:30am-7pm

More Than Cars

At West Herr, we are more than just cars. We’re a community of people who strive to make a difference in the lives of others, whether they be our customers, our peers, or the neighborhoods we work and live in. Going the extra mile isn’t just our mission; it’s our DNA.

Mission Statement

West Herr is dedicated to absolute excellence in customer service provided by honest, responsible, and respectful people.

We support individual pride, company spirit, and community involvement.

We provide a continuously improving and safe work environment that encourages creativity, innovation, clear career paths, and personal growth with sound financial performance.

We strive to be the auto dealer of choice for our customers, the employer of choice for our coworkers, and a model of integrity and excellence for our industry and our community.

Core Values

Empathy

Empathy

We care

Persistence

Persistence

We find a way

Respect

Respect

We treat each other right

Teamwork

Teamwork

We work together

Integrity

Integrity

We do what is right

Excellence

Excellence

We strive to be the best

Urgency

Urgency

We serve people now

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Scott Bieler

President & CEO of West Herr Automotive Group

Scott Bieler joined West Herr Automotive Group in 1975 as a salesman, rising through the ranks to become President in 1997 and majority owner in 2000. Alongside partners Brad Hafner, John Wabick, and Bill Loecher, he expanded the company to become the largest automotive group in New York State, with over 50 locations and about 3,000 employees across multiple counties. Beyond business success, Bieler’s civic engagement and philanthropic endeavors, including the Scott Bieler Family Foundation, have left a lasting impact on healthcare, education, and community enrichment initiatives, embodying a legacy of ethical leadership and generosity. Read More.

Contact our PresidentScott Bieler Family Foundation

Our Leadership Teams

West Herr boasts an exceptional leadership team, spearheaded by individuals with a passion for excellence and a deep understanding of the automotive industry. With a commitment to customer satisfaction and community engagement, the hard work from our leadership team and our employees help to ensure that West Herr remains a cornerstone of automotive excellence in Western New York and beyond.

Our History

Since 1950, West Herr has grown from a tent to a sprawling empire, fueled by dedicated individuals like Brad Hafner and Scott Bieler. With over 475,000 vehicles serviced and 50,000 sold or leased annually, it’s a titan in the industry. Rooted in Western New York, its owners actively manage its 50+ locations, making it the largest automotive group in the state.

Fueling Good

West Herr cares

We love to support our community!

West Herr is proud to support countless charitable and non-for-profit organizations throughout New York State.

Learn More

Racing to the Top

West Herr is continuously recognized by nearly every major vehicle manufacturer we represent for the quality of service our staff deliver to our customers. This achievement is attributed to the high level of dedication put forth daily by our team.

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West Herr Auto Group 42.792571, -78.811712.