Making Moments Matter Register for the workshop TODAY!
Register NowMaking Moments Matter 1
Creating Exceptional Customer Experiences
Every memorable customer experience begins with one simplue truth: the way we show up matters.
Making Moments Matter 2
From Awareness to Mastery
Building meaningful customer experiences doesn't happen by chance, it happens through consistent practice.
Your Learning Journey
Making Moments Matter 1 is the first step in the customer experience learning series. Participants begin by building self-awareness, strengthening communication skills, and developing a personal brand that shapes every customer interaction.
After completing the Adaptability Challenge, participants are encouraged to continue their development in Making Moments Matter 2: From Awareness to Mastery, where you practice these skills through realistic scenarios and coaching.
Making Moments Matter 1
Making Moments Matter 1 is a reminder of the foundation of West Herr's customer experience journey. This engaging, interactive workshop helps participants understand how their presence, communication, and daily interactions influence the way customers feel long after the conversation ends.
Through self-reflection, interactive discussions, practical activities, and real-world examples, participants will discover how small, intentional actions create meaningful moments that build trust, strengthen relationships, and leave lasting impressions.
Participants will learn how to:
- Recognize the impact of first impressions and everyday interactions.Recognize the impact of first impressions and everyday interactions.
- Develop greater self-awareness and identify the personal strengths you
bring to every customer experience. - Build a personal brand that reflects professionalism, authenticity, and trust.
- Strengthen active listening skills to better understand customer needs
and expectations. - Recognize different customer communication styles and begin adapting
your approach to build stronger connections. - Understand how every role contributes to creating a consistent, exceptional customer experience across the organization.
Who Should Attend
Making Moments Matter 1 is designed for team members across all departments who want to strengthen customer experience through more intentional communication, greater self-awareness, and meaningful interactions.
Whether you work in Sales, Service, Parts, Collision, BDC, or support operations, this workshop provides practical skills you can apply to every customer conversation and at every stage of the customer journey.
What to Expect
This highly interactive workshop combines engaging discussions, individual reflection, partner activities, and collaborative exercises that encourage participants to learn from one another.
Throughout the session, you'll develop your personal brand, explore customer communication styles, strengthen your listening skills, and leave with practical strategies you can immediately apply in your role.
Throughout the workshop, participants are encouraged to reflect on their own experiences, challenge existing habits, and identify opportunities to elevate every interaction. The session concludes with a personal commitment to apply what you have learned through the Adaptability Challenge, encouraging participants to put new skills into practice before continuing their learning journey in Module 2.
Making Moments Matter 1 is more than customer service training-it is an invitation to become intentional about every conversation, every interaction, and every opportunity to create a positive experience. Because exceptional customer experiences don't happen by accident. They are created one moment at a time.
Making Moments Matter 2
Making Moments Matter 2 builds on the foundation established in Module 1, helping participants move beyond awareness to confident application. This highly interactive, practice-based workshop is designed to strengthen the skills that create exceptional customer experiences, even in challenging or high-pressure situations.
Through realistic scenarios, guided coaching, role-playing, and collaborative learning, participants will develop the ability to adapt their communication to different customer needs, navigate difficult conversations with empathy and confidence, and consistently align their actions with their personal brand.
Participants will learn how to:
- Adapt communication to meet the needs of different customer interaction styles.
- Apply practical de-escalation techniques to confidently manage difficult conversations.
- Strengthen active listening and empathy to build trust and lasting relationships.
- Deliver inclusive, respectful customer experiences that make every customer feel valued.
- Improve cross-department communication to create a seamless customer journey.
- Transform intentional behaviors into consistent habits that strengthen both customer satisfaction and organizational culture.
Who Should Attend
Making Moments Matter 1 is designed for team members across all departments who want to strengthen customer experience through more intentional communication, greater self-awareness, and meaningful interactions.
Whether you work in Sales, Service, Parts, Collision, BDC, or support operations, this workshop provides practical skills you can apply to every customer conversation and at every stage of the customer journey.
What to Expect
This highly interactive workshop combines engaging discussions, individual reflection, partner activities, and collaborative exercises that encourage participants to learn from one another.
Throughout the session, you'll develop your personal brand, explore customer communication styles, strengthen your listening skills, and leave with practical strategies you can immediately apply in your role.
At its core, Making Moments Matter 2 is about transforming everyday interactions into opportunities to build trust, strengthen relationships, and create memorable experiences. By combining practical skill development with real-world application, participants leave equipped to deliver exceptional service with confidence, consistency, and purpose. Because every interaction matters. Every conversation builds trust. Every moment is an opportunity to make a lasting impression.
What to Bring
Just bring yourself, an open mind, and a willingness to participate.
This workshop is designed to be engaging, interactive, and practical. The more you participate, the more you'll gain from the experience.
Resources You'll Receive
- Interactive Participant Workbook
- Personal Brand Resources
- Communication Style Quick Card
- De-Escalation Toolkit
- Action Planning Guide
Before You Attend
Making Moments Matter 1
No prerequisite.
Making Moments Matter 2
Before attending, participants should:
- Complete Making Moments Matter 1
- Complete the Adaptability Challenge
- Bring their completed workbook (optional if applicable)
Resources You'll Receive
- Practical communication strategies that can be applied immediately.
- Greater confidence navigating challenging customer interactions.
- A stronger understanding of their personal impact on the customer experience.
- Tools and resources to reinforce learning beyond the classroom.
- An individual action plan to support continued growth.
Why This Matters
Customer experiences are shaped into one interaction at a time. A warm greeting. A thoughtful question. A calm response during a difficult conversation. A seamless handoff between departments. These moments may seem small, but together they define how customers experience our organization and how they remember us long after they leave.
Making Moments Matter is more than a training series. It's a shared commitment to creating experiences that build trust, strengthen relationships, and reflect the values that define who we are.
Because every interaction matters.
Every conversation builds confidence.
Every moment is an opportunity to make a difference.
Q: How long is the workshop?
A: Approximately two hours
Q: Is this interactive?
A: Yes! The more you participate, the more you will gain from this experience so please come with an open mind and feel free to share!
Q: Do I need to attend Module 1 first?
A: To attend Modeul 2, we do ask that you complete the following:
- Complete Making Moments Matter 1
- Complete the Adaptability Challenge
- Bring your completed workbook