A Heartfelt Thank You from one of our Customers 💙

July 16th, 2026 by

Dear Mr. Bieler,

I want to thank you for the role you played in getting me into a new Subaru Forester Sport in May of 2024.

You may remember me: I had blue hair and my “old” Forester had a ton of Maine stickers on the tail end.

When I entered the Lockport store, I was just information-gathering; I did not feel ready to buy a new car. As I sat in the driver’s seat in the showroom, you reached across from the passenger side and took my hand; it started as a hand shake, but you kept hold of my hand and kept a steady look right into my eyes. In that moment, I knew you would do whatever you could to make a deal with me on that day. You ended up giving me “your price” on the wheel replacement package !

You might also recall that I teach at Lancaster High School and I live near Olcott, which makes for a rather long commute; this originally drove us toward the Subaru brand: we bought our first Subaru because of safety, and our next Subaru due to reliability (our first Forester finally came off the road with over 283 thousand miles on it ! The engine was still good, but the body just could not hold up to the salt).

When the weather gets bad, my colleagues will seek me out during the day to advise caution on my drive home. My response is always the same: “Not to worry—I drive a Subaru !” And it’s true—I NEVER have to worry about the weather because I know my Forester will get me through. One day, we had a rare delayed school closing and I was already at school; as I drove home after it got light, the principal called me, apologizing for making me drive through blizzard-like conditions…I wondered what all the fuss was about…I just pointed the car in the right direction, and it got me home safe and sound. The peace of mind I have when I drive is priceless.

Thank you for being the face behind such an amazing brand and company. When I visit the store for service or parts, I am always greeted with friendly faces and a pleasant sitting area. Your commitment to the community is unmatched.

Thank you also for being you: YOU made the deal happen for me that day in May. I am eternally grateful for everything you did to help make me an extremely satisfied customer !

Yours in gratitude,

Gretchen J. Van Voorhees-Kelly

Posted in Subaru