Ray Laks Acura acquired by West Herr Auto Group
The West Herr Automotive Group is pleased to announce that they have acquired the assets of Ray Laks Acura owned by Lithia Motors at 7460 Transit Road in Williamsville.
The location will be officially renamed West Herr Acura and will be the 27th location for the group. West Herr Acura will be the exclusive Acura franchise in the Buffalo market. Since 2007 West Herr has been proud to represent Honda in Lockport, and we look forward to continuing and strengthening our relationship with Honda Motor Company with the addition of the Acura franchise.
Currently, the Acura dealership is in the final stages of renovation with an expected completion during January of 2021. To better enhance the customer experience, two new service lanes and an all new write-up area will be added to the updated showroom and offices. Additionally, we purchased the adjacent building which was formerly Transitowne Mitsubishi.
Fred Ahmad, a longtime West Herr employee, will be the General Manager of this location that will employ 25 people and is expected to sell 1,500 new and used combined vehicles per year.
Gregory “Chip” Russ and Kevin Wisniewski, two of Acura’s top performing sales consultants, along with the great team of familiar faces will continue the tradition of providing a quality best-in-class sales and service experience.
*Scott Bieler, President & CEO of the West Herr Automotive Group, * expressed that “the addition of the Acura franchise will strengthen our luxury brand portfolio, and with our new highline concierge service we can now accommodate our BMW, Cadillac, Infiniti, Lincoln, Mercedes-Benz, and now Acura customers in both Buffalo and Rochester. Acquiring this brand will provide a greater selection for our customers and comes at a great time with the offering of the newly redesigned 2022 Acura MDX.”
West Herr, which was founded in 1950, started as a single point Ford Dealership in Hamburg, New York, is the largest automotive group in New York State. With 27 locations in Erie, Niagara, and Monroe counties representing 23 franchises and nearly 2,200 employees. In 2019, West Herr sold over 51,000 vehicles and serviced more than 450,000 vehicles. West Herr has received Business First of Buffalo’s “Best Places to Work in WNY’ award for 14 executive years and Better Business Bureau “Torch Award for Marketplace Ethics” seven times. The West Herr Automotive Group is dedicated to absolute excellence in customer service provided by honest, responsible, and respectful people. West Herr supports individual pride, company spirit, and community involvement.
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