VICTORY HONDA ACQUIRED BY WEST HERR AUTO GROUP

We are pleased to announce that West Herr has completed the purchase of Victory Honda in Canandaigua New York owned by Victory Automotive Group. On Saturday, May 28, West Herr Honda of Canandaigua will be open for business located at 2311 Rochester Road in Canandaigua.

Victory Automotive Group has 45 dealerships nationwide which include 20 Honda locations. West Herr Honda of Canandaigua will be the 33rd location for our group, as well as our second Honda store, and is located approximately one half a mile from our West Herr Toyota of Canandaigua. The totally renovated, state of the art Honda facility will have 41 employees and is projected to sell a combined total of 1700 new and used vehicles per year. West Herr has represented Honda since 2007, and we have received the prestigious Honda President’s Award seven times. The President’s Award reflects a total commitment to customers, it is the highest award that a Honda dealership can receive because it demands the highest personal investment and commitment to excellence in customer satisfaction. We are proud to continue the tradition of representing the Honda and Acura brands. With this acquisition, West Herr will now have 9 dealerships in the Rochester market. Bobby Carlin will be the General Manager.

Scott Bieler, President & CEO of the West Herr Automotive Group expressed that “everyone at West Herr is excited about expanding our presence in the Canandaigua market. We look forward to growing the Honda store as we have in the past year and a half with our Toyota store. The community of Canandaigua welcomed us with open arms, and we are proud to make this additional investment in their area.”

Jeffrey Cappo, President of the Victory Automotive Group commented that “It was a privilege to work with the team at Victory Honda and serve the Canandaigua community. We leave the dealership – team, facility, customer-focused mentality – in capable hands as we share so many core values and are incredibly likeminded. West Herr is a class act. ”

West Herr, which was founded in 1950, started as a single point Ford Dealership in Hamburg, New York, and is the largest automotive group in New York State. Since 1950, West Herr has sold over 1,200,000 vehicles. With 33 locations in Erie, Niagara, Monroe, Ontario and Onondaga counties representing 23 franchises and 2,682 employees. In 2021, West Herr sold nearly 60,000 vehicles and serviced more than 470,000 vehicles. West Herr has received Business First of Buffalo’s “Best Places to Work in WNY” award for 18 consecutive years and the Better Business Bureau “Torch Award for Marketplace Ethics” 8 times. The West Herr Automotive Group is dedicated to absolute excellence in customer service provided by honest, responsible, and respectful people. West Herr supports individual pride, company spirit, and community involvement.